Impact Unlimited was founded by entrepreneur Dick Nelson in 1973. Over more than forty years of his leadership, the company became an exemplar in the worldwide experiential marketing industry with an established leadership position in the life sciences and healthcare industries as well as other industries including industrial and financial services. The company established a track record of providing Fortune 500 and other “blue chip” clients high impact experiential marketing services for trade shows, exhibitions, and the full range of live business-to-business venues and events. Silvergrove was engaged to represent the company and its shareholders in a process to identify a strategic or financial partner for the next phase of domestic and international growth. The competitive process resulted in a highly strategic merger with Ontario, Canada based Aura XM, a portfolio company of Detroit based Peninsula Capital Partners and New York City based AGI Partners. The merger formed Impact XM, a new global experiential marketing agency with an expanded global footprint and stronger operational, creative and digital engagement capabilities. Impact XM is headquartered in New Jersey and maintains locations throughout the world including Toronto, New Jersey, Las Vegas, San Francisco, Chicago, Sao Paulo and Zurich.